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In this issue, our expert contributors discuss the many opportunities and challenges in the PCB design community, and what can be done to grow the numbers of PCB designers—and design instructors.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
February 26, 2021 | Andy Shaughnessy, I-Connect007Estimated reading time: 2 minutes
We’re seeing an increase in optimism as more people are vaccinated and states under lockdown begin flipping open their shutters. This positive outlook is spreading, albeit slowly.
There’s a lot going on in the industry, and we see this reflected in this week’s Top Five picks. One contributor makes the case for another Roaring Twenties, this time led by Industry 4.0. IPC APEX EXPO is making a big impression, even virtually, as the top technical papers are announced. North American PCB numbers are up year-on-year, but with a caveat. Siemens EDA has a new website that unifies the different organizations under one umbrella. And columnist Christine Davis shares a story in which one customer left her with “nothing to lose, and everything to gain.” You may find yourself cheering for Christine as she goes “Network” on a customer that keeps ghosting her.
Best Technical Paper at IPC APEX EXPO 2021 Selected
Published February 25
IPC APEX EXPO gets under way, virtually, in 10 days. In the meantime, let’s congratulate Sarah Czaplewski, Roger Krabbenhoft and Junyang Tang of IBM for taking home the Best Technical Paper award for “Signal Integrity, Reliability, and Cost Evaluation of PCB Interlayer Crosstalk Reduction.” The paper will be presented on March 11; you know that designers and design engineers will love this.
Her Voice: Nothing to Lose and Everything to Win
Published February 24
The number of views that an article gets in the first 48 hours are a great indication of its “magnetism.” If an article takes off in the first two days, we know that readers were moved as much by emotion as job-related curiosity. This SMT007 column by Christine Davis lifted off like a rocket; I can picture all of our readers cheering when she slams down a file folder and asks a customer to explain what the hell is going on. This is definitely a hot column.
Siemens EDA Launches New Home Website
Published February 23
Siemens EDA has a brand-new website, https://eda.sw.siemens.com, marking the official end of the Mentor name. Siemens EDA, formerly Mentor, A Siemens Business, is now part of Siemens Digital Industries Software. We’ll all have to stop calling the company Mentor, but knowing my colleagues in the industry, that probably won’t happen overnight.
Predicting a ‘Roaring Twenties’ Innovation Boom
Published February 24
The decade didn’t start off too well, but freelance writer and supply chain specialist Hailey Lynne McKeefy believes that we may be about to experience years of growth and innovation. As the pandemic subsides and Industry 4.0 and smart processes take hold, are we due to experience the Roaring Twenties 2.0?
North American PCB Shipments Up 4% in January 2021
Published February 26
We have some good news and some bad news about January’s North American PCB shipments: They’re up 4% over the same period a year ago, but down 16% from December. As IPC’s Shawn DuBravac explains, some of this slowdown is due to the semiconductor shortage. I think we’re due for an uptick in the next few months!
Suggested Items
The New Chapter: Attracting ‘Generation Green’
03/28/2024 | Hannah Grace & Paige Fiet -- Column: The New ChapterIn the electronics industry, we talk a lot about sustainability in terms of recruitment and retention of the next generation of engineers. But what if the key to sustaining the industry long into the future is through the more common definition of the word? What if, for just a moment, we think about sustainability in terms of the environment and what we as an industry are doing to care for it? Because, if you weren’t aware, Gen Z cares tremendously about the environment and the actions companies are taking to preserve it. Without Gen Z joining the electronics industry’s workforce, we won’t be able to sustain the industry for much longer.
Accenture Invests in Sanctuary AI to Bring AI-Powered, Humanoid Robotics to Work Alongside Humans
03/27/2024 | BUSINESS WIREAccenture has made a strategic investment, through Accenture Ventures, in Sanctuary AI, a developer of humanoid general-purpose robots that are powered by AI and can perform a wide variety of work tasks quickly, safely and effectively.
Don Dennison Appointed to Roll Out KIC’s Latest Thermal Analysis System Software in the Northeast
03/26/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, is pleased to announce the appointment of PIT Equipment Services, LLC, led by Don Dennison, as its representative for New York, New Jersey, and Eastern Pennsylvania.
iNEMI/IPC White Paper on Complex Integrated Systems Highlights Future Technology and Manufacturing Ecosystem Needs
03/25/2024 | IPCToday’s system solutions combine more varied functionality, such as digital, analog, optical, micro-mechanical, etc., packed into smaller form factors. As a result, electronics manufacturing has to deliver increasingly complex integration of diverse technologies with system designs that blur the distinction between chip, package, board, and assembly.
Seeking Employment: Meet Gary Turner
03/25/2024 | Barry Matties, I-Connect007Meet Gary Turner, a recent graduate from the University of Texas at Dallas with a bachelor’s degree in mechanical engineering and a master’s in material science and engineering. He is currently seeking employment in the industry. The following interview will allow you to learn about Gary and see if he might be a good candidate for a position you are looking to fill.