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Altium’s Sales Plan: Deal Directly with Designers

January 18, 2017 | Andy Shaughnessy, PCBDesign007

Altium has been shaking up the EDA world for quite some time. The Australian company once slashed the cost of Altium Designer by 75% to grow market share, and who could forget their famous (or infamous) “Bunny” ad campaign? In this email interview with Lawrence Romine, Altium’s global head of field marketing, he shares his views on sales and marketing in the EDA world, as well as Altium’s philosophy on selling EDA tools.

Software Bytes: How Selling EDA Software Has Changed…or Not

January 13, 2017 | Abby Monaco, Intercept Technology, Inc.

Prior to the boom in digital devices, print was the overwhelming vehicle for getting one’s name out there. Every vendor competed for ad space. Sales and marketing fought over ownership of such ad space, and large amounts of sales revenue went right back into funding the designing and displaying of these ads. Good ads and bad ads generated industry conversation. (Who remembers the Bunny ad campaign?)



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